Frequently Asked Questions

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How does the AI identify and evaluate micro-influencers for relevance?

Targeting: Our AI works in multiple steps - i. First it takes a look at your website and generates a starter "prompt" - you can customize this as well ii. using this prompt, it generates keywords to search social media by (search includes captions, profile content, video content of individual posts) and filters out any irrelevant results. If there are too many irrelevant results it will automatically generate new search keywords and keep trying. iii. If good results are being returned, AI then checks performance stats (views etc) and importantly compares them to follower count, which is usually the basis for influencer compensation. High views relative to followers is what we look for. iv. Finally, it delivers the best micro influencers for your review, suggests an offer price, and also estimates cost per 1,000 views (CPM)
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Can you define specific parameters (e.g., location, niche, engagement rate) for influencers?

Yes, we do have default parameters set (as mentioned above, most important being high views & engagement relative to follower count) However you can add more specific filters including location, gender, platform, and more & also customize your AI prompt to get different results.

How does the AI ensure that the influencers selected align with a brand's ethos and target audience?

We have direct access to the influencers' audience demographics and therefore optimize for your target customers. Ethos, while a bit more subjective, can deliver very good results with a bit of prompt customization, for example you might want to create a prompt not directly related to the products you're selling but an adjacent theme.
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Can I track the ROI or engagement of influencer campaigns? How is this data presented?

Once influencers accept your offer, we do have post tracking. You can see time-series data on your engagement, views, and similar at a high level and individual level.
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Does it integrate with other marketing tools or CRM systems?

Right now we are relatively new and so have limited integrations - our email sequence tool is in house so you don't have to export anything and all influencer leads etc will live inside the app for easy access.
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How it handle scaling influencer campaigns across multiple products or regions simultaneously?

You can create multiple prompts (to find / test different types of influencers) as well as multiple campaigns (email sequences, different compensation, different products)
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What are the pricing models?

Our base plan is $39 per month and lets you find 150 influencers, and contact 50 micro influencers per month, as well as track content. You can also add content to post tracking that you have already posted in the past. I understand how important case studies are, however unfortunately we haven't had
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Does it create or optimize content for influencers to share?

It does not assist with creating content directly, however we do have content brief templates which are a very good foundation for this.
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Is the entire influencer campaign managed within the platform, from outreach to reporting?

Yes, discovery, outreach, and content performance are all included. What we don't have: - Affiliate code generation / click tracking - Payments to influencers - Order generation
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What level of customer support or onboarding?

We will have an onboarding call to plan potential strategies, 24h response time email support, and then monthly optional follow up calls to evaluate strategy / progress

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